Photo credits: Awamaki, Anchal
Fair trade is a way of doing business that puts people and relationships first. It is built on transparency, respect, and long-term partnerships.
Fair trade businesses work directly with farmers, artisans, and communities with barriers to employment around the world to create opportunities, improve livelihoods, and provide access to global markets. Together, they produce high-quality products while helping ensure that everyone involved is treated fairly and can thrive.
Fair Trade Verified Establishes Trust
When you see a brand with the Fair Trade Federation Verification Mark, you can be sure the brand meets holistic rigorous social and environmental practices.
The Fair Trade Federation (FTF) Code of Practice and Fair Trade Principles are a collective commitment to creating a more just, equitable, and sustainable world.
The Fair Trade Federation Difference
The Fair Trade Federation Verification Mark is more than a logo, it’s a mark of trust that a business is fully committed to fair and sustainable practices.
While some certifications apply to a single product, the FTF Verification Mark shows that fair trade principles are woven throughout the entire business, from sourcing and production to business practices and partnerships.
It’s a mark of trust that signals ethical business from seed to shelf.
Our Community Impact
$464 Million
consumer spending directed towards FTF verified organizations in 2024.
177,000+
individual artisans and producers engaged with across 76 unique countries.
68% of brands
have gender specific initiatives to support women and children.
